Expertise in content production, curation, and editing for social media, from strategic planning to creative execution, with a track record of strong organic growth and direct business impact.
Social media strategy
Concept creation
Reference research
Graphic design / Filming & Editing
Direction
Content production
Post schedule
Social media management
WHAT I DID
// Social media management
// Content and campaign production
// Video editing
// Editorial curation
// Influencer relations
RESULT
Grew Instagram followers from 102K to 129K
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A ceramics studio in Rio de Janeiro offering in-person classes, with no structured digital presence.
WHAT I DID
full ownership of digital communication: planning, filming, and editing videos and photos; content production for YouTube, TikTok, and Instagram; built the brand's website and the online course landing page; communication strategy and content production to promote and sell the course.
RESULT
// Launched the YouTube channel from zero → 8K+ subscribers
// Launched the TikTok profile from zero → 12K+ followers
// Grew Instagram from 13K to 35K followers
// Drove direct enrollment growth in in-person classes as a result of increased digital visibility
// Built the online course end to end: production, website, launch strategy, and sales
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WHAT I DID
// Planned and managed the agency's social media strategy
// Created and produced content across social media channels
// Developed the content calendar and editorial planning
// Created content aligned with the agency's branding and communication goals
// Monitored performance and optimized content based on results
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Nosso Camarote is one of Brazil's largest and most prestigious VIP experiences during the Rio Carnival. Located at the iconic Sambadrome in Rio de Janeiro, it combines live performances by top Brazilian artists, premium hospitality, exclusive brand activations, and front-row access to the world-famous Carnival parade. Every year, it attracts thousands of guests, celebrities, influencers, and major sponsors, making it one of the country's most recognized entertainment events.
WHAT I DID
// Planned and managed the overall social media strategy
// Created and produced content across all social media channels
// Managed the content calendar and campaign planning
// Covered the event with real-time content during Carnival
// Coordinated pre-, live-, and post-event communication
// Monitored performance and optimized content throughout the campaign
RESULT
// Achieved significant Instagram audience growth
// Sold out tickets for every edition of the event
// Contributed to increased brand visibility, leading to Bradesco becoming the event's naming rights sponsor in the second and third editions
// Supported the communication strategy during the event's expansion while maintaining sold-out ticket sales
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A branding and communication agency with multiple clients.
WHAT I DID
// Managed social media accounts for multiple clients
// Developed communication strategies tailored to each brand
// Planned editorial calendars and content strategies
// Created and produced content for different digital platforms
// Coordinated day-to-day communication and campaign execution
// Monitored performance and optimized content based on business objectives
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