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Specialist in connecting brands with influencers who share real positioning synergy, for high-impact digital campaigns.
Influencer research tailored to the brand
Contact and negotiation
Post planning
Briefing creation
Post monitoring
Insights Report
For the Amazon Prime Day 2024 campaign, I was responsible for content creation across Amazon Brazil’s social media channels and contributed to the overall communication strategy for the campaign.
WHAT I DID
// Developed content for Amazon’s social media channels
// Contributed to the campaign’s communication strategy and content calendar
// Researched and curated influencers aligned with campaign objectives
// Created briefs and scripts for live streams, podcasts, Reels, and Stories
// Coordinated influencer content across Instagram, TikTok, YouTube, and Twitch
// Supported the planning and execution of live content throughout the campaign
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As co-founder, I led the agency's Public Relations (PR) team, focused on connecting beauty and luxury brands with leading influencers in the Brazilian market.
WHAT I DID
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Researched and curated influencers aligned with brand positioning
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Handled direct contact and negotiation
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Created campaign briefings based on objectives
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Managed posting schedules and monitoring
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Delivered reporting and results analysis
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@juliarodrigues
@lorealpro_education_brasil
@marthapinel
@loewe_perfumes
@leleburnier
@jomalonelondon
@prettamesmo
@kerastase_official
@leleburnier
@belezanaweb
@todecrespa
@keunebrasil
@ribevitoria
@adolfodominguezofficial
@mariabbraz
@kerastase_official
@jbossle
@acquadiparma_official
@maluborgesm
@acquadiparma_official
@marisaad
@biodermabrasil
@luizasobral
@esthedermbrasil
@todecrespa
@diorbeauty
@livia
@lorealpro_education_brasil
@lutranchesi
@caudalie
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